The framework
Permission Outbound.
Reach out when they're ready to buy — and when they already know you. Not before.
Readiness×Awareness=permission to reach out.
Cold
Just another name
Readiness →
Why a new approach
Intent fixed the timing. You're still a stranger.
Signal tools tell you who's ready. Permission outbound adds the part that gets a reply: they've already seen you.
01
Cold outbound
Asks: Who fits?
- Right personyes
- Right timeno
- They know youno
Spray.
02
Intent outbound
Asks: Who's ready?
- Right personyes
- Right timeyes
- They know youno
Chase.
03
Permission outbound
Asks: Who's ready — and knows you?
- Right personyes
- Right timeyes
- They know youyes
Earn.
Part 1 · Two scores
One says when. One says who'll listen.
Readiness
Detected
Are they ready to buy?
It shows up in what they do: asking for tools, hiring, new leaders, funding, circling your competitors.
Fades fast — half-life 14 days. A buying moment passes.
Awareness
Built
Do they know you?
It grows every time they see you: accepted invites, likes, comments, profile views, follows.
Lasts — half-life 45 days. People remember you.
Plus: Market
How active they are in your category: engaging with the experts you track, posting about your space. Not an axis — it tells you what to open with.
Part 2 · The map
Two scores. Four moves.
Where someone sits decides what you do next.
Nurture
High aware · Low ready
Knows you. Watching. Not buying yet. This is where most teams misfire by pushing to sales too early.
→ Build trust, stay visible.
Sales-Ready
High aware · High ready
The only quadrant worth a sales call. High awareness, high intent.
→ Route to sales immediately, full context attached.
Cold
Low aware · Low ready
Doesn’t know you exist. Not in buying mode.
→ Introduce and build brand presence.
In-Market
Low aware · High ready
Showing intent. Doesn’t know you yet. Ready to buy, but you’re not on the radar.
→ Earn attention fast.
Readiness →
Awareness. Have they seen you? Accepted your invite, liked or commented on your posts, viewed your profile, replied to you.
Readiness. Is something happening on their side, right now? A new sales leader, an SDR hiring push, a question about tools, time spent around your competitors.
Market. How active are they in your category? Engages with the experts you track. Posts about your category. Not an axis — it tells you what to open with.
Part 3 · The rules
Four rules of permission outbound.
01
No signal, no message.
If nothing happened, you have nothing to say.
02
Warm before you pitch.
Get seen first. Connect, then DM.
03
The timing is the personalisation.
Name the reason. One honest line beats an AI opener.
04
Readiness fades. Awareness compounds.
Act on readiness fast. Build awareness always.
Try it
Add signals. Watch the move change.
Readiness signals
Awareness signals
Days of silence
0d
Readiness fades in weeks. Awareness lasts months.
In-Market
Showing intent. Doesn’t know you yet.
Earn attention fast.
Where opensignals fits
We track both scores. You make the move.
Every source feeds readiness or awareness. The map updates the moment a signal lands.
- Your LinkedInDMs, invites, views, follows, post engagementawareness
- Your marketBuying-intent posts on your topicsreadiness
- Your competitorsTheir posts, their followers, their repsreadiness
- Their companyHiring, new leaders, funding, site visitsreadiness
- Your own toolsRB2B, your product, newsletter, CRM — one webhookboth
From stranger to Sales-Ready.
Watch opensignals track one buyer, signal by signal, until it's time to reach out.
Daniel Brooks
Not on your radar
Before
Just another name.
Daniel is one of thousands. No signal, no reason to write. Nothing to send.
Signal 1
A readiness signal.
Daniel asks his network for a Trigify alternative. He's looking.
ICP fit check
Ready, but a stranger.
VP Sales at Kestrel. Fits our ICP. He doesn't know us yet.
Signal 2
We build awareness.
A connection request, no pitch. He accepts. Now he sees our posts.
Signal 3
He knows you now.
He likes two of our posts and joins threads by outbound experts. Awareness and market climb.
Signal 4
Readiness spikes.
Kestrel raises a Series B and starts hiring SDRs.
The move
Permission earned.
One honest line: we replace Trigify, and we warm people up too. He replies — because he knows us.
Your next customer already left a signal.
Let's connect. We'll show you who's ready, live.
We set it up with you: connect LinkedIn, define your ICP, pick your signals — and leads ready to buy start flowing in within 5 minutes.